I can’t recall the last time I posted something in the Buggin’ Me series. But this particular issue has really been buggin’ me over the past few weeks…
I get press releases all day, every single day. By way of background, GospelPundit.com is not a media source that re-publishes press releases– I decide whether I wanna talk about the topic and, if I do, I re-write what matters and put my own slant on it… I don’t cut and paste.
The purpose of press releases is to alert the press/public of some newsworthy event or occurrence. But lately, I’ve been getting several press releases that don’t just announce something– they announce something while making a dig at someone else. Some are implicit, others are downright blatant.
A few weeks ago, Label A and Artist A launched a very public feud by way of press releases. First, the label sent notice that Artist A violated his recording contract by recording for another label. Then, Artist A’s team shot a press releases in response, essentially saying “no, I didn’t… you’re trippin’.”
What surprised me was that my inbox was being made privvy to a dispute that had been brewing for months and suddenly spilled over into the public arena. And, because other media sites do simply republish press releases (especially the ”juicy” ones), the entire gospel community is now privvy to your drama. But now that we all know that… so what?
Another situation– three weeks ago, Artist P’s latest single hit #1 at radio and a press release was issued by his label. A week later, Artist Q’s single was #1 at radio and a press release was issued by his label. That’s normal– we get those all the time.
Last night, I saw another release from Artist P’s label, saying that his single is back at #1. It then went on to clarify that, in actuality, the only reason his single was even #2 last week (instead of staying at #1) was because of this factor and that factor. The press release sought to discredit the press release issued about Artist Q, so that we’d all understand what’s “really” going on and that Artist P still runs the show at radio. But again– now that we know that… so what?
I’m weirded out by it. It makes me wonder what matters most to some of the artists or their teams. It makes me wonder how authentic the artists are being, laughing with one another in-person, then swiping at each other with press releases.
In my opinion, there’s a way to give notice of your accomplishments without slinging mud. There is a way to build yourself up without chipping away at someone else.
I think, as professionals, we can do that. I think, as Christians, we’re called to. But maybe I’m just being naive…
What do you think?







