Is it just me, or is gospel the only genre that allows (maybe expects, and even demands) artists’ names to follow the format of “So-And-So” & “Such-And-Such”?

Think about it… Jonathan Nelson & Purpose, Myron Butler & Levi, DeWayne Woods & When Singers Meet…

But it didn’t just start happening… there was Israel & New Breed, Kirk Franklin & The Family, Fred Hammond & Radical For Christ…

And before them, Richard Smallwood & Vision, Walter Hawkins & The Hawkins Family, Andraé Crouch & The Disciples…

And let’s not forget the choirs– Hezekiah Walker & LFC, Ricky Dillard & New G, John P Kee & New Life, Milton Brunson & The Tommies, O’landa Draper & The Associates…

Understand this– my absolute ALL-TIME FAVORITE gospel artists are mentioned above, so I’m not mad at their names at all.  Love you guys and you KNOW it!

I definitely think the the name choices make sense– ours is the only genre with the artist format of frontmen backed by an ensemble or a choir.

But I’d be lying if I said it isn’t refreshing when I hear creative names like Mary Mary, Excelsior, 21:03 and Mali Music.

In short, it’s not a good or bad thing, just… a thing.  A gospel thing.

Anyone noticed???

Last week, I was fortunate enough to attend the Gospel Heritage Foundation’s Praise & Worship Conference in Jacksonville, FL, which is the vision of Gospel Today’s Dr. Teresa Hairston.

I was a featured speaker on two panels for the youth and college division along with Carla Williams (General Manager of Kirk Franklin’s Fo Yo Soul Entertainment), Monica Coates (author/speaker/industry vet), Asaph Ward (super producer), Grant Jenkins (artist manager/artist development consultant, the point5ive agency) and Myron Butler (artist/songwriter/producer).

On the first panel, we talked about the “new” music industry and how the current industry differs from what it used to be.  And we talked about what it means for people, in both the short-run and long-term.  After a quick break, the second panel featured us sharing more about our unconventional careers in this “new” music industry.  Of course, we had lots of time for Q&A, which is generally my favorite part of any panel discussion.

I can’t recap all the nuggets of wisdom that each of the panelists gave– you shoulda been there. In short, we really tried to equip and challenge people to be better, not just to do “business as usual.”  And the audience was of a perfect age to take it and run with it (cuz some of you “seasoned” saints get so set in your ways!).

I’ve been thinking about the panel discussion since then, and I wanted to share some concepts from it with the general readership of GospelPundit.com.  One thing I wanna stress is that it is not enough to look the part– you actually have to be competent.

The “do-it-yourself” theme of the industry is both a good thing and a bad thing.  It’s good because the playing field is being leveled– anyone can promote, market and further their careers from a home computer.  Trust me, I love it.  However, the unfortunate reality is that, of those who do it themselves, only a handful are actually artists or executives of substance.

Don’t be fooled by the current music industry’s resources, now replete with social networking and opportunities galore… you STILL have to do the work, lest you be found severely lacking when the spotlight is on you.  And don’t think that a bunch of views on your YouTube video automatically translates to album sales, ministry bookings, OR (most importantly) impacted lives.  Remember– your shortcut doesn’t speak for you.  You’ll still have to be a person of substance once your arrive at the destination.

That goes for everyone.  It’s not enough to just “look like one,” whatever the “one” is.  Songwriters need to dig deeper; artists, musicians and producers need to be more creative; executives need to actually be educated in what they’re doing.

This is an age of information– but anyone laboring in the gospel industry needs to be more than just informative, they must be transformative.

So, as you’re carving out your niche in this industry, do the gospel community a favor– be a person of substance and refined professionalism, not just someone who grabbed an opportunity and fooled people into buying your hype.  Do your work, beforehand and during, so that you’re actually contributing to, not just taking from, the Kingdom of God.

Cool?

Folks, the release of Marvin Sapp’s newest album, Here I Am, is hitting stores in just three weeks.

You can pre-order the CD/DVD set right now and, as a bonus, gain access to an exclusive live video stream of his release-date performance at “The Experience” in Chicago, IL on March 16th.

Visit http://www.verityrecords.com to pre-order your copy now.

If you recall from my recap of the live recording, this project promises to bring you more great tunes from Marvin Sapp, with musical direction and production from Aaron Lindsey, and vocal production from Myron Butler… I hope the final product captures the energy of the night because it was awesome!

Anybody gonna buy NOW?  Anybody waiting ’til street week?  Talk to me.

I got my advance copy of Myron Butler & Levi’s newest project, Revealed: Live In Dallas, this week and I’ve been listening nonstop.

My favorite tracks so far are the title cut (which is also the single), “I Just Can’t Live” featuring Kirk Franklin, “Greatest Love,” “I Am God,” “Run To The Cross,” featuring Smokie Norful, a jazzy cover of Cyndi Lauper’s “Time After Time” and “Covered.”

The full album isn’t in stores until March 30th, so you’ve got a minute to save up.  But do save up– you’ll wanna make this purchase.

Word has it that the new project from Myron Butler & Levi might feature a track with Kirk Franklin on it. Apparently, Kirk was in the studio, recording a track with Myron earlier this week.

If they come even remotely close to recreating the magic that they had when Levi was God’s Property (and I believe they will), it’s gonna be a blaaaaaazin’ track and I’m gonna be a verrrrrry grateful dude.

Okay, I’m ready for some advance tracks now, please!!!

In a couple of weeks, Dr. Teresa Hairston (Gospel Today) will be hosting her annual Gospel Heritage Praise & Worship Conference in Jacksonville, FL.  It’s gonna be a two-day event that you do NOT wanna miss, featuring worship services, musical offerings, workshops and panels that’ll inspire, encourage and equip you.

Check out the flyers below to see just a SAMPLE of some of the folks participating– from Donnie McClurkin, Hezekiah Walker and Kirk Franklin to Vanessa Bell Armstrong, Jonathan Nelson and Paul Morton… on and on and on.

During the conference, I’ll be speaking on two panels geared toward young adults (peep my lil’ photo on the second flyer, top right… LOL).  One panel discussion will focus on what the “new” music industry looks like, the other talks about careers opps in that new music industry.  My panel peers will include some of the best and brightest in the gospel game and I’m excited to be a part of it.

Anyone ever attended one of the annual conferences?  Anyone planning to attend THIS one?  Talk to me!

Wanted to give you folks a heads-up on a great choir competition called Most Powerful Voices, sponsored by Gospel Music Channel along with the American Heart Association and American Stroke Association.

It’s an online choir contest… choirs enter, fans vote, folks win.  It’s that simple!

Choirs will be competing for a feature on GMC, $5,000 in musical equipment from Roland, professional coaching from Myron Butler, and the chance to perform at the Power Awards ceremony in New York City on May 7, 2010.

Choirs can enter from now until March 9, 2010.

For more info, make sure you check out http://choir.gospelmusicchannel.com.

Who’s goin’ for it???

One of the most highly publicized events of the Stellar Awards weekend was the Bonnerfide Radio Launch Party, the celebratory event hosted by Gerard Bonner for… well, the entire industry.  The party did not disappoint… it was a virtual who’s-who of folks in the industry and just about everyone rolled through at some point to show their love.

In case you don’t know by now, Bonnerfide Radio is a new internet radio station created and hosted by Gerard Bonner (also of GospelFlava.com).  Within months, the interactive radio show/chat room experience was nominated for a 2010 Stellar Award for Internet Radio Station Of The Year, and garnered the support of MAJOR gospel artists, including Fred Hammond, J Moss, John P. Kee, Sheri Jones-Moffett and countless others.

The night, hosted by popular journalist and personality Jawn Murray, boasted performances and appearances from new and established artists including PJ Morton, Jonathan Nelson, Jason Nelson, George Huff, Melinda Watts, Myron Butler, Candy & Peaches West, Algernon, Tre Thomas, Claude Deuce, Sheri Jones-Moffett, Rae Ellis, CMO, Dominique Side, JJ Hairston, Darnell Davis & Remnant, Lisa Page Brooks… I have to stop there cuz I’m losing myself in the evening again.

But just imagine a relaxed (though packed to the RAFTERS) lounge setting at Nashville’s popular venue, Limelight, featuring food and drink, enhanced by ministry/entertainment from some of the most creative and skilled vocalists in our game.  That’s where I was on Friday night!

Wanna make sure I mention this testimony, too– immediately after THIS event, Gerard Bonner was involved in an automobile accident in which his car was totaled.  From what I understand, he was hit by another car, which sent his car head-on into a truck… an 18-wheeler.  Praise God, Gerard and the passengers with him, walked away with only minor bruises– no internal bleeding or complications whatsoever.  When I spoke with him a few hours later, he was resting up to make sure he had enough energy for the rest of the Stellar weekend!

Now, I’m not big on blaming everything on the devil… I think, sometimes, folks just have auto accidents.  But if you were blessed to watch how God has been dropping miracles for Gerard left and right over the past several months, and if you had seen how that evening was a confirmation of so many of Gerard’s dreams and ambitions (based on his calling), and if you had seen the wreckage and how the accident REALLY could’ve turned out another way… you’d probably be rejoicing that the hand of God remains more powerful than any attempt of the enemy, that His plans can never be ruined, that He’s a God of mercy, grace and love… I’m not thrilled about the accident, but I am thrilled that God is consistent in showing His children “I’m here for you… I’ve got plans for you… I’ve got you– physically, financially, emotionally, spiritually…”  Let’s rest in that.

Anyway… it was kind of a once-in-a-lifetime type of deal, cuz how many launch parties can be thrown?!  But maybe, if we’re nice to him, Gerard Bonner will throw the industry another shindig next year…

In the meantime, you can check out his live radio show EVERY weekday morning, from 9am to 12noon ET, at http://www.getbonnerfide.com/.  You’ll immediately see what everyone is raving about…

Myron Butler & Levi have released their newest single, “Revealed,” from their forthcoming album, due in March.

And for your listening pleasure, I’ve added it to the PunditPlayer!

Click here to listen!

I really enjoy it.  Myron is leading the charge, along with a few others, in terms of creating a dynamic sound from a handful of superb singers.

Let me know what you think, aight?!

About a month ago, I blogged about the popular Urban Soul Cafe two-day event that is taking place during Stellar Awards weekend, ON January 14th and 16th.  Just wanted to throw out another reminder– if you’re going to be in the area, buy your tickets now!  They’re only $10 in advance.

The events (hosted by Lexi, Canton Jones, DeWayne Woods and Sheilah Belle) will feature performances from J Moss, Melinda Watts, Y’Anna Crawley, Myron Butler, Sean Simmonds, Lisa McClendon and many more.

Plus, it was recently announced that Dr. Bobby Jones will be honored with a Lifetime Achievement Award.

I think it’ll be a good time of great performances that you don’t wanna miss.  Anyone planning to go?  Anyone been to one before?