Word Has It: It’s Now ‘GMC’, Not Gospel Music Channel

by EJ on Feb.08, 2010 at 2:04 pm, under Industry

Word has it that Gospel Music Channel has changed its name to the hip and trendy name ‘gmc‘ to better represent its family-friendly (not gospel music-exclusive) content. And they’ve got a new logo to boot:

gmc

The cable station’s website also reflects the name and logo change, and you can begin visiting their official website via the new url: http://www.gmclife.com. The channel’s new description– the uplifting entertainment network that features music and inspiring stories the whole family will enjoy.

I’m sure that gmc will continue to give us the best in gospel music coverage– they’ll just be covering a little more, too. I guess this means I can’t complain about them airing Dr. Quinn Medicine Woman anymore.

I like it. Whatd’ya think???

:gmc, gospel music channel, word has it

8 comments for this entry:

Bro. Edwin
February 8th, 2010 on 3:19 pm
I like the idea of expanding the GMC brand to be more well rounded. We’re a world that’s very acronym(see: CNN,BET,VH1,MTV, etc.) friendly and adding another one to help audiences remember it more is a step in a good direction. I liked the the old logo better but I understand it’s about brand exapansion I guess GMC is working on being to Christian family programming as TV One is to African American centered programming.
Tam Tam
February 8th, 2010 on 5:42 pm
What’s not to like about it? It’s a way to generate more money for the channel, right? It’s sorta like when Kentucky Fried Chicken changed to KFC because all of a sudden (LOL!) fried chicken became a “bad” thing to eat but yet they still sell fried chicken…. Right…
Tamarra
February 8th, 2010 on 6:39 pm
Yeah, it’s catchy!
What does GMC stand for?
OH, Gospel Music Channel–hmmmm…. the things we have to do for ratings.
I’m not mad at ‘em. Charge it to the game!
Kwartema
February 9th, 2010 on 8:22 am
@TamTam

you’re reply was hilaaaaaarious…cracking up
reynando
February 9th, 2010 on 11:44 am
I have some reservations about the whole ideology. When I turned on the channel just yesterday and saw all of the Pax-like network programming that had taken the place of the music programs that once dominated the station. I clearly take it as a sign that things may not be as cheery as we suppose. Alvin Williams has left to go on to other ventures………… time will tell what the end will be.
Katydid
February 9th, 2010 on 12:00 pm
@Tam Tam:

I really needed a good laugh today. Thanks!
There is this guy on Youtube who explains why he had to leave a church. He later provides distinct characteristics and signs that tell when you need to leave. He said that institutions/companies that change names reflect warning signs of corruption..LOL. He gave a full documentary and list of reasons supported by quotes from authors.
It makes you wonder what/if there are any legal issues behind the decision.

*I think the change for the channel is positive in this case. I hope I will still be able to view those concerts with the artist in a relaxed setting. It is really something special about those episodes that should not be removed.
Z
February 11th, 2010 on 11:39 am
this is getting a bit crazy!!! it’s almost like i have to hunt for videos to watch on “gmc”. it’s not like before when i could come home and watch a good set of videos for a hour or two.

i’m with reynando on this one. and i’m definitely curious as to the real reason for alvin williams’ departure…
PJ
February 19th, 2010 on 1:33 pm
They are running Sister Sister, Cosby Show and Dr. Quinn. They fired the only black guy working there, who was supposed to be their “expert” in urban culture. If major networks are suffering, this one is bleeding to death. It won’t be long before a press release comes out that they tried the whole Christian music thing, but could not get any support. So, now they are going to try the ‘Family’ thing. Any day now people. Open your eyes. The writing is on the wall. I looked at their leadership a few minutes ago and they have a Jewish Vice Chairman (Siegel), over what was a Christian Network in the heart of the South and trying to reach Conservative/Contemporary Christians! Come on people, did anyone think that this was really going to work with all of the bigoted people out there. Answer: no how, no way. Gospel Music Channel is DOA and welcome to the Family Channel and their will be more ‘restructurings’ or people fired or let go just like Mr. Alvin. Time to clean house and make lots of money. That’s just what big business does. Can I get an Amen. PJ